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Migration of Mainstream Development House to Casual Publisher “MumboJumboTM established the casual games category at retail, and the purchase of Ritual EntertainmentTM is consistent with our strategy to bring high-quality casual game content to the major platforms,” said Ron Dimant, who left his post as chief executive officer of Ritual EntertainmentTM in 2001 to found MumboJumboTM. “The combination of Ritual’sTM high-end, multi-platform expertise and our own industry-leading publishing model will set the bar for quality and sophistication in casual games and create a major industry powerhouse. The casual games market is beginning to mature as evidenced by an increase in consumer expectations. Ultimately, the companies providing the best content will win, which is why we are investing so heavily in the development of technology and original IP.” “The disciplined structure of high end game development requires an in depth understanding of sophisticated tools and design techniques,” said Robert Atkins of Ritual EntertainmentTM. “Ritual’sTM expertise in these areas complements MumboJumbo’sTM mass market approach to casual game development and gives us a true competitive advantage.” With over 30 employees and more than 10 years in the games industry, Ritual EntertainmentTM has contributed and developed several mainstream, hit titles on all platforms including "25 To Life," "Delta Force - Black Hawk Down," "Counter Strike," "Painkiller," "Quake 4," and the "SiN" franchise of games, among others. In recent months, MumboJumboTM has brought the popular "LUXORTM" franchise and other top-selling titles such as "Super Collapse" and "7 Wonders of the Ancient World" to numerous platforms including Xbox Live® Arcade, Nintendo DSTM, and the Sony PSPTM (Playstation® Portable) handheld. The acquisition of RitualTM marks the most significant instance in casual gaming history of a mainstream game development house migrating to a casual game publisher. |


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